ONLY IN MOROCCONative CMI gateway · live in production
Your guest pays in dirhams, no bank redirect.
Daotomata is the only end-to-end stack with native CMI for boutique hotels in Morocco. Site + booking engine + CRM + ads + reporting. One invoice. Live in production at Hotel Baberrih, Essaouira.
- Native CMI (SHA-512) — direct MAD checkout, no bank redirect
- CloudBeds-synced — your existing PMS in Morocco
- Self-hosted Cal.com, pre-checkin SMS + WhatsApp reminders
- FR / EN / AR / ES native on the guest-facing site
THE COST OF DEPENDING ON BOOKING
18–25%
Booking.com commission on every reservation
Booking.com public rates 2024 · Booking Holdings 10-K
€20–60K
Annual commission loss · 12-room boutique hotel
Internal calc · ADR 1,500 MAD · 55% occupancy · 70% OTAs
60–70%
OTA bookings at MA hotels · vs <30% direct
Cognitive Market Research 2024
2–3×
Direct channel conversion vs OTA retargeting
Phocuswright · Direct vs Indirect Bookings 2024
My site is on WordPress, my booking engine is Beds24 with a widget that breaks on mobile, my payments go through a CHF gateway that bounces 30% of French guests, and when someone abandons cart I don't have their email — only Booking does.
DAY TO DAY
- 01EUR/USD checkout that bounces when the guest's bank does 3D-Secure in a different currency
- 02International gateway with no CMI support — the local Moroccan guest gives up or pays on Booking
- 03WordPress + standalone booking plugin · an update breaks availability on a Friday afternoon
- 04Cart-abandon lead · the email stays in Booking, not your CRM
- 05Four separate invoices: hosting, booking engine, email marketing, SEO agency
- 06Investor reporting costs a full day per month copying data from 5 dashboards
Two ways a Moroccan guest pays you online.
Same hotel, same .ma domain, same MAD card. The only thing that changes is the rail. Read both columns side-by-side.
WITHOUT
FRICTION PATH
Stripe / PayPal / Mirai default
- 01Guest lands on your siteDirect booking from your .ma
- 02Click 'Pay'EUR form · international 3D-Secure
- 03Redirect to bankLeaves your domain · loses brand · loses event
- 04Bank declines or times outMAD card with broken 3DS in CHF/EUR · ~30–40% drop
- 05Guest goes back to BookingYou pay commission · lose the email · lose LTV
NET EFFECT−30–40 % revenue
WITH
DIRECT PATH
CMI native — daotomata
- 01Guest lands on your siteDirect booking from your .ma
- 02Click 'Pay'MAD form · local CMI 3DS
- 03CMI processes nativelySame domain · SHA-512 · no redirect
- 04Instant confirmationEmail + SMS + CRM entry with starter LTV
- 05Guest is in your CRMYour email · pre-checkin reminders · repeat-guest path
NET EFFECT+ retention · + LTV
LIVE IN PRODUCTIONReal transaction at Hotel Baberrih (Essaouira). Stack lives in private GitHub, dogfooded by daotomata. Months of integration + a direct CMI relationship to replicate.
THE WHOLE STACK
Multi-language site (FR/EN/AR/ES)
Astro 5 + headless CMS. Edit from Directus, no code. Schema.org Hotel + LocalBusiness.
Synced booking engine
CloudBeds native. Other PMS via custom API.
CRM with per-guest LTV
Lead capture + first-touch 90d / last-touch 30d cookies. Your email, not Booking's.
Pre-checkin reminders · SMS + WhatsApp
Via 360dialog WhatsApp Business. Reduces no-shows and cancellations measurably.
Self-hosted Cal.com
cal.daotomata.io · webhook → CRM + Telegram.
Transactional email
Resend · pre-arrival, welcome, post-stay templates.
Unified tracking
Meta Pixel + Google Tag + UTM/fbclid/gclid.
OTA commission calculator
Lead magnet on your own site — turns the pain into pipeline.
HOW MUCH YOU'RE LEAVING ON THE TABLE
Calculate what Booking costs you this year.
5 sliders. No email to see the result. Email optional for the PDF breakdown + segment benchmark.
12 hab.
660
60%
30%90%
€180 /noche
€80€400
65%
30%90%
20%
15%25%
Tu situación actual
Ingresos totales / año
€473,040
Ingresos vía OTA / año
€307,476
Comisión perdida / año
−€61,495
Ahorro potencial con Daotomata / año
+€9,224
Asumimos que recuperamos el 15% del mix OTA hacia canal directo.
ROI sobre la inversión Daotomata
39.5%
Setup 1.490€ + retainer 349€/mes (12 meses).
EL ÚNICO CASO QUE TENEMOS · ÚNICO QUE PRESENTAMOS
Hotel Baberrih · Essaouira · cobrando directo en MAD sin redirect.
Único cliente cerrado a fecha de hoy. CMI cableado y validado con transacción real. Sitio live en 4 idiomas, CloudBeds sincronizando, recordatorios pre-checkin disparándose automáticamente. Sin cifras inventadas: lo que Simo dice abajo es lo que Simo dice.
«La integración nativa con CMI funcionó sin tocar el flujo del equipo. Los recordatorios pre-checkin redujeron las cancelaciones de forma medible. Por fin tenemos a los huéspedes en nuestro CRM, no en el de Booking.»
- CMI nativo
- Validado con transacción real
- Idiomas live
- FR · EN · AR · ES
- PMS
- CloudBeds sincronizando
- Pre-checkin
- SMS + WhatsApp activos
No inventamos otros clientes. Si te llegó un PDF con tres testimoniales firmados por personas que nunca existieron, no era nuestro.
VS THE REST OF THE MARKET
The only one with native CMI. 30–50% below international premium. Far above local freelance.
Daotomata
YOU ARE HERE
- Native CMI (MAD checkout, no redirect)Only in MA
- Booking engine + PMS + CRM in one
- FR/EN/AR/ES native on the site
- Pre-checkin SMS + WhatsAppincluded
- Founder-led onboardingDaotomata
- Setup€5,500
- Monthly€1,490
- Your CRM, not Booking's
- You keep domain + data
- No annual contract
- Exit in 3 months penalty-free
Mirai
International premium
- Native CMI (MAD checkout, no redirect)
- Booking engine + PMS + CRM in one
- FR/EN/AR/ES native on the siteextra €
- Pre-checkin SMS + WhatsAppAdd-on
- Founder-led onboardingAccount team
- Setup€5–12K
- Monthly€1.8–3.5K
- Your CRM, not Booking's
- You keep domain + data
- No annual contract12m
- Exit in 3 months penalty-free
Avvio
International premium
- Native CMI (MAD checkout, no redirect)
- Booking engine + PMS + CRM in one
- FR/EN/AR/ES native on the siteextra €
- Pre-checkin SMS + WhatsAppAdd-on
- Founder-led onboardingAccount team
- Setup€8–15K
- Monthly€2.5–4.5K
- Your CRM, not Booking's
- You keep domain + dataCase by case
- No annual contract12–24m
- Exit in 3 months penalty-free
Local freelance · WordPress + Beds24
DIY low-cost
- Native CMI (MAD checkout, no redirect)
- Booking engine + PMS + CRM in one
- FR/EN/AR/ES native on the siteManual
- Pre-checkin SMS + WhatsApp
- Founder-led onboardingVaries
- Setup€500–2K
- Monthly€200–500
- Your CRM, not Booking'sIf you build it
- You keep domain + data
- No annual contractVaries
- Exit in 3 months penalty-freeVaries
Booking.com only
Status quo
- Native CMI (MAD checkout, no redirect)
- Booking engine + PMS + CRM in onen/a
- FR/EN/AR/ES native on the site
- Pre-checkin SMS + WhatsApp
- Founder-led onboarding
- Setup€0
- Monthly0% fixed · 18–25% commission
- Your CRM, not Booking's
- You keep domain + datan/a
- No annual contractn/a
- Exit in 3 months penalty-freen/a
View full comparison table
| Capacidad | Daotomata YOU ARE HERE | Mirai International premium | Avvio International premium | Local freelance · WordPress + Beds24 DIY low-cost | Booking.com only Status quo |
|---|---|---|---|---|---|
| Native CMI (MAD checkout, no redirect) | Only in MA | ✗ | ✗ | ✗ | ✗ |
| Booking engine + PMS + CRM in one | ✓ | ✓ | ✓ | ✗ | n/a |
| FR/EN/AR/ES native on the site | ✓ | extra € | extra € | Manual | ✓ |
| Pre-checkin SMS + WhatsApp | included | Add-on | Add-on | ✗ | ✗ |
| Founder-led onboarding | Daotomata | Account team | Account team | Varies | ✗ |
| Setup | €5,500 | €5–12K | €8–15K | €500–2K | €0 |
| Monthly | €1,490 | €1.8–3.5K | €2.5–4.5K | €200–500 | 0% fixed · 18–25% commission |
| Your CRM, not Booking's | ✓ | ✓ | ✓ | If you build it | ✗ |
| You keep domain + data | ✓ | ✓ | Case by case | ✓ | n/a |
| No annual contract | ✓ | 12m | 12–24m | Varies | n/a |
| Exit in 3 months penalty-free | ✓ | ✗ | ✗ | Varies | n/a |
International pricing: public research from Mirai, Avvio, NetAffinity sites 2024–2025. MA freelance pricing: internal market research (interviews with 8 boutique hotels 2024). The real moat isn't the price — it's CMI.
28DAYS
TRIPLE GUARANTEE
Daotomata Hospitality MA
Fixed monthly fee
€1,490/mo retainer
Setup€5,500 technical setup (one-time)
≈ 59,665 MAD setup · 16,165 MAD/mo (FX reference · billable in EUR or MAD)
- Native CMI charging in MAD from day 14
- FR/EN/AR/ES site + booking engine + CRM
- CloudBeds native (other PMS via custom API)
- Self-hosted Cal.com with CRM webhook
- Pre-checkin SMS + WhatsApp Business
- Meta + Google ads management included
- Live backoffice reporting + PDF on demand
- Cross-channel support with Daotomata · 4h SLA
- Monthly stack updates at no extra cost
Billed in EUR or MAD. You keep domain + data export at any time. Optional revenue share (0.5–1% of direct, capped) in place of part of the retainer · ask Daotomata.
14-day go-live or setup refundNo annual contract3-month exit penalty-free
What a GM asks us before signing.
Yes. Live in production with a real transaction at Hotel Baberrih (Essaouira). SHA-512, local 3DS, no bank redirect. Stack is in private GitHub, dogfooded by our team. Replicating it takes months of integration and a direct CMI relationship — that's why it's the real moat, not a checklist feature.
**CloudBeds native** (auth + availability + reservation create live). For other PMS (Mews, Apaleo, Beds24, etc.) we build a custom adapter during technical setup — it's inside the €5,500. If your PMS doesn't expose a decent API, we'll tell you before you sign.
**14 days to technical go-live**: base site + booking engine + CMI charging, working. **4–6 additional weeks** for full content migration, SEO transfer, ads onboarding and calibrated reporting. If you're not charging via CMI by day 14, we refund the full setup.
Exit anytime after the first 3 months, no penalty. You walk with domain + JSON data export (guests + reservations + leads) + GitHub repo handover. No annual contract. No non-compete.
**No.** Any vendor guaranteeing you X% of revenue without knowing your current mix is lying. What we do: measure your baseline in month 1, and in month 2 deliver an honest analysis of how much direct uplift is realistic. If your current mix is already 90% direct, you probably don't need us.
**One signed: Hotel Baberrih (Essaouira).** Honest. The CMI moat doesn't scale with client count — it scales with the technical integration that's already in production. We can deliberately choose clients because every implementation is founder-led by Daotomata.
Booking is a marketplace; Daotomata is your direct channel. **Complementary use**, not replacement. The idea isn't to drop Booking to 0% — it's to lift your direct from the typical 20–30% to 40–50%, where the margin is. Booking still brings international guests who otherwise wouldn't find you.
Because the moat (CMI) is in production, not in a deck. Mirai charges €2,500–4,500/mo and has no native CMI in MA. Avvio €1,800–3,500/mo, same. We're 30–50% below them and far above local freelance — exactly where a boutique hotel 8–40 rooms with ADR €120–350 can pay without flinching.