Your barbershop stops losing bookings in WhatsApp. And starts filling the calendar directly.

Own website + online booking + SMS/WhatsApp reminders + automated reviews + CRM and server-side tracking. One platform. €149/month. Launch in 2 weeks.

No annual contract — exit in 3 months
Setup in 14 days or refund
Booksy-free: your brand, your clients
Human support ES/EN/FR

Book 20-min demo See pricing

·Limited Q2 2026 spots

BooksyTreatwellFreshaCal.comStripeWhatsApp Business360dialogResendMeta Pixel + CAPIGoogle Search ConsoleUmamiHoldedQuadernoSlackBooksyTreatwellFreshaCal.comStripeWhatsApp Business360dialogResendMeta Pixel + CAPIGoogle Search ConsoleUmamiHoldedQuadernoSlack

THE COST OF DOING NOTHING

What you lose every month by not having a vertical system.

Verified data from EU beauty & salon services sector + Cognitive Market Research.

55-65%

barbershops and salons accept bookings only via WhatsApp (no online booking)

Sector survey EU 2024

€1,000-2,500

lost monthly to no-shows + missed appointments at a 30-cuts/day barbershop

Cognitive Market Research

12-18%

typical no-shows without automatic reminders

Industry benchmark

9.5%

CAGR EU salon services market 2025-2030

Cognitive Market Research

I accept appointments only via WhatsApp. I lose 2-3 a day because I don't reply on time. And my clients can't book inside my website — I don't have one. When someone searches my barbershop on Google, I only show up in Maps.
Rafa Cervantes
Barber · Madrid

WHAT'S BROKEN

The typical stack is not a stack. It's a hole.

01Manual WhatsApp without agenda — lost appointments daily
02Clients who live in Booksy/Treatwell, not in your CRM
03Meta tracking without server-side = unreal ROAS
04Reviews that depend on asking one by one manually

EVERYTHING YOU NEED

Everything your barbershop or salon needs. In a single invoice.

Web + multi-staff agenda + communications + tracking + reputation + CRM. One platform. One invoice.

Multi-staff online booking

Each barber or stylist with their own agenda and profile. Client picks the professional when booking.

Work gallery synced with IG

Gallery of your cuts/colorations/styles integrated with Instagram. Auto-generated SEO image alt-text.

Pre-appointment SMS/WhatsApp reminders

24h and 2h before. One-tap confirmation. No-shows from 15% to 5% in 6 weeks.

Automated Google reviews

We request Google + Yelp reviews after each service. Zero manual effort.

CRM with client LTV

Each client in one record. History of cuts, preferences, frequency. Cross-channel conversations in one inbox.

Server-side ads tracking

Meta Pixel + CAPI dual-source with event_id dedup. No loss to blockers or cookies.

Multi-touch attribution

UTM, fbclid, gclid captured. First/last touch cookies. You know which channel brings each client.

Packs with auto-renewal

5/10 cut packages with automatic Stripe renewal. Real recurrence, predictable income.

Maps SEO + Google Business

Local optimization. Ranking in 'barbershop near me' / 'salon [your city]'.

4-6 week reactivation email

Automatic sequence for clients who haven't returned in 4-6 weeks. Natural haircut cycle.

GDPR + RGPD

EU servers, at-rest and in-transit encryption, signed DPA.

Monthly reporting

Cuts/month, average ticket, recurrence, local SEO ranking — PDF on day 1 in your inbox.

HONEST COMPARISON

Why we are not Booksy (and why that's better for you).

Verified public pricing. Daotomata replaces the full stack in one invoice.

Plataforma única

Daotomata

€149/mo

Own website under YOUR brand + domain
Multi-staff online booking synced
Unlimited SMS + WhatsApp reminders
Automated Google + Yelp reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with client LTV
Optimized local SEO (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Work gallery synced with Instagram
Packs with automatic Stripe renewal
Email sequences (4-6w reactivation, welcome)
Automatic monthly reporting (PDF)
Your clients are yours (no marketplace capture)
No commission per appointment
Cross-channel human support (no tickets)
One single invoice, one support
3-month exit clause, no penalty

Booksy

~€29/mo

Own website under YOUR brand + domain
Multi-staff online booking synced
Unlimited SMS + WhatsApp reminders— Limited
Automated Google + Yelp reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with client LTV
Optimized local SEO (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Work gallery synced with Instagram
Packs with automatic Stripe renewal
Email sequences (4-6w reactivation, welcome)
Automatic monthly reporting (PDF)
Your clients are yours (no marketplace capture)
No commission per appointment
Cross-channel human support (no tickets)— Tickets
One single invoice, one support
3-month exit clause, no penalty— Monthly

Treatwell

€0 + commission

Own website under YOUR brand + domain
Multi-staff online booking synced
Unlimited SMS + WhatsApp reminders— Limited
Automated Google + Yelp reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with client LTV
Optimized local SEO (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Work gallery synced with Instagram
Packs with automatic Stripe renewal
Email sequences (4-6w reactivation, welcome)
Automatic monthly reporting (PDF)
Your clients are yours (no marketplace capture)
No commission per appointment
Cross-channel human support (no tickets)— Tickets
One single invoice, one support
3-month exit clause, no penalty— Monthly

View full comparison table

Capacidad	Booksy ~€29/mo	Treatwell €0 + commission
Own website under YOUR brand + domain
Multi-staff online booking synced
Unlimited SMS + WhatsApp reminders	Limited	Limited
Automated Google + Yelp reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with client LTV
Optimized local SEO (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Work gallery synced with Instagram
Packs with automatic Stripe renewal
Email sequences (4-6w reactivation, welcome)
Automatic monthly reporting (PDF)
Your clients are yours (no marketplace capture)
No commission per appointment
Cross-channel human support (no tickets)	Tickets	Tickets
One single invoice, one support
3-month exit clause, no penalty	Monthly	Monthly

HOW IT WORKS

From manual WhatsApp to a full calendar in 14 days.

Founder-led onboarding. 1-2 intensive days from Daniel per barbershop/salon.

1
20-min discovery
We audit your Google Business, compute the real cost of your no-shows and map how you handle bookings today.
Day 0
2
Technical setup
Capture identity, content, pricing, staff. Import clients from Booksy/Treatwell if you have them.
Days 1–5
3
Migration + go-live
Website on your domain. Multi-staff booking active. SMS/WhatsApp reminders. Reviews automation. Google Business optimized.
Days 6–12
4
Continuous optimization
Automatic monthly reporting. Local SEO iteration. WhatsApp support in your language.
Day 13+

INCLUDED BONUSES

And you also get this. Free.

Additional bonuses you won't find with Booksy or any agency. Real verifiable value.

BONUS #1

Local SEO audit of your area

Competition analysis, 5 priority keywords ('barbershop + city', 'men's haircut', etc.), Google Business optimization plan. Yours as a report whether you sign or not.

Valor:€250· GRATIS

BONUS #2

Server-side Pixel + CAPI setup

Meta Pixel + Conversions API with event_id dedup, Google Tag and Umami. Key events aligned with your ads account.

Valor:€500· GRATIS

BONUS #3

Assisted client migration

If you come from Booksy, Treatwell or Google Sheet — we import your agenda and reviews. No extra cost.

Valor:€300· GRATIS

BONUS #4

WhatsApp + email templates

30 email templates + 20 pre-approved WhatsApp Business messages (reminder, post-appointment, reactivation, packs). 360dialog compatible.

Valor:€290· GRATIS

14DAYS

CONTRACTUAL GUARANTEE

14 days or we refund the entire setup.

If in 14 days we don't launch your website + multi-staff booking + tracking working, we refund the €590 setup. And if in 3 months you don't see measurable value, you leave without paying any more retainer and keep your domain + exportable data.

No annual contractSetup refundYour domain stays yoursExportable data

Complete platform · barbershops and salons

Daotomata Pro

The single invoice that replaces your Booksy + agency + manual WhatsApp + Mailchimp.

Fixed monthly fee

€149/month

+ €590 setup · −50% if you sign this month

Own website under YOUR brand + domain
Multi-staff online booking synced with Google Calendar
Unlimited SMS + WhatsApp (up to 2,000/month)
Automated Google + Yelp reviews post-service
CRM with client LTV and recurring cycle
Server-side tracking (Pixel + CAPI dual-source)
Local SEO + multi-language ES/EN/FR
Packs with automatic Stripe renewal
4-6 week automatic reactivation email
Monthly reporting + human support

Book 20-min diagnosis14 days or refund · 3-month exit

REAL RESULTS

What barbershops and salons that left Booksy and centralized everything say.

Three cases of barbers and stylists that centralized stack and multiplied direct bookings.

“We went from accepting bookings only via WhatsApp to 60+ online reservations per month in 6 weeks. Automatic reminders dropped my no-shows from 18% to 5%. Now I know when each client is coming without being glued to my phone.”

Rafa Castillo

Founder · Castillo Barber Club · Madrid

“The 10-cut packages with automatic renewal gave us predictable income for the first time. My 3 stylists each have their own agenda and clients pick the professional when booking. Zero overlaps.”

Quim Vidal

Director · Vidal Studio · Barcelona

“Server-side tracking changed my business: we went from 'we think Instagram ads work' to knowing exact ROI. Now I pay €3 per lead on Meta and I see which ad brings each new client.”

Ahmed El Fassi

Owner · Fassi Cuts · Casablanca

Everything you wanted to ask before the demo.

Real objections we hear in discovery. Direct answers, no jargon.

Is migration from Booksy/Treatwell viable?

Yes. We import your active agenda, clients with history and public reviews in 3-7 days. We keep Booksy/Treatwell active in parallel during transition to not lose bookings. Early adopter cohort: no extra cost.

How does it prevent no-shows?

Automatic reminders at 24h and 2h via SMS and WhatsApp Business. One-tap confirmation. If the client doesn't confirm, we flag the slot as at-risk and alert you. Typically reduces no-shows from 12-18% to 5% in 6 weeks.

Does it work with my personal WhatsApp or do I need a business account?

You need WhatsApp Business (free) or WhatsApp Business API via 360dialog (we set it up). We do NOT use your personal number. Recommended: dedicated barbershop/salon number.

Do I have recurrence with regular clients?

Yes. 5/10 cut packages with automatic Stripe renewal; pre-appointment reminders; automatic reactivation at 4-6 weeks (natural haircut cycle). Clients return without you chasing them.

Can I show my work gallery?

Yes. Gallery of your work (cuts/colorations/styles) integrated with Instagram. New posts appear automatically. SEO image alt-text auto-generated.

Do I have multiple barbers/stylists?

Yes. Multi-staff: each barber or stylist has their own agenda and profile. Client picks professional when booking. Zero overlaps. Each one only sees their own appointments.

What tracking can I do with this?

Meta Pixel + server-side CAPI dual-source (with event_id dedup), Google Tag, self-hosted Umami. We capture UTM, fbclid, gclid and referrer on every visit; first-touch 90d and last-touch 30d cookies. You know exactly which ad or channel brought each client, and your campaigns measure right even when iOS blocks cookies.

What happens to my current clients?

We import them with full history (previous cuts, preferences, communications). They receive a friendly email explaining the system change with their new booking link. Zero friction for them.

Is it GDPR compliant for client data?

Yes. EU servers, at-rest and in-transit encryption, consent log, right to erasure. Daotomata is processor; you are controller. We sign DPA.

Do I need to sign an annual contract?

No. 3-month exit clause with no penalty after go-live. If in 3 months you don't see measurable value, you leave without paying any more retainer and keep your domain and exportable data. Setup non-refundable (covers delivered work).

What if I'm a solo practitioner (1 barber/stylist)?

Base pricing is for 1 professional (€149/mo). If you add colleagues: +€15/mo per additional professional. Multi-location if you open a 2nd barbershop: +€69/mo per location. Start small, scale with you.

What reports do I get each month?

Automatic PDF on the 1st with: cuts/month, average ticket, recurrence, bookings by channel, no-shows, SEO ranking of your keywords (real Google Search Console data), per-channel attribution of new clients. You decide who receives it.

How does it compare to Treatwell?

Treatwell gives you a page inside their marketplace for free but charges commission per appointment. Your clients are theirs, not yours. Daotomata gives you your own website with your domain, your brand, your local SEO — clients are 100% yours. Mindset difference: marketplace vs direct channel.

LAST CALL

Stop losing bookings on WhatsApp. Start filling the calendar.

20 minutes with you. We audit your current Google Business + compute the real cost of your no-shows + show you what your barbershop or salon would look like with the full stack. No commitment.

14-day guarantee·No annual contract·3-month exit·Support ES/EN/FR